By Melissa Higham - 29 Jul 2011
The Fair Trading Act 1986 (FTA) promotes competition by
preventing misleading and deceptive conduct by traders in the
promotion, advertising and sale of goods and services. If you are
in the business of supplying goods or services to customers, you
must comply with the FTA or face serious consequences if you do
not. Penalties for misleading or deceiving conduct can be
severe.
The key message is do not mislead or deceive your customer. Take
a moment to look at your business from their eyes: what would they
think of the claims made by you in relation to the product or
service you are selling?
By providing accurate information about your products or
services you allow your customers to make a fair purchase and this
promotes effective competition.
We are here to help you manage your risk of breaching the FTA by
delivering a comprehensive trade practices compliance and training
programme.