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Do not deceive or mislead!

By Melissa Higham - 29 Jul 2011

The Fair Trading Act 1986 (FTA) promotes competition by preventing misleading and deceptive conduct by traders in the promotion, advertising and sale of goods and services. If you are in the business of supplying goods or services to customers, you must comply with the FTA or face serious consequences if you do not. Penalties for misleading or deceiving conduct can be severe.

The key message is do not mislead or deceive your customer. Take a moment to look at your business from their eyes: what would they think of the claims made by you in relation to the product or service you are selling?

By providing accurate information about your products or services you allow your customers to make a fair purchase and this promotes effective competition.
We are here to help you manage your risk of breaching the FTA by delivering a comprehensive trade practices compliance and training programme.


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